Rock Steady Scores Huge With Super Bow LVIII Brand Activations
On Super Bowl Sunday, 123.7 million arm chair quarterbacks, football fanatics, and “Swifties” glued themselves to their big screens to witness what was considered one of the best games in Super Bowl history. And for those privileged enough to be in Vegas for the big game, they got to witness some of the most spectacular brand activations ever seen. Rock Steady, known for transforming creative vision into unparalleled execution and creative story-telling, was front-and-center, creating unforgettable experiences for beverage super heroes and iconic brands Pepsi and Rock Star.
Rock Steady Gives Rock Star Recovery A New Energy Boost
For Rock Star Recovery, it was all about vibrancy and edge with an eye-quenching wall installment for the newly launched RockStar Recovery. This spontaneous, custom installation and dimensional logos were a quench worthy installation that was created and admired by football aficionados and Rock Star ambassadors alike. The product launch took center stage in a simple, well lit environment evoking a sense of accessible, sporty, sophistication.
The Game Plan Begins With Teamwork
Rock Steady doesn’t just work in a vacuum. From materials and fabrication techniques to lighting effects and graphics, we collaborate and cohesively create and draft a plan that, like your brand, is unique to vision.
Within the walls of Rock Steady's workshop, raw materials slowly morphed into stunning visual displays for Rock Star’s stunning, one-of-a-kind Super Bowl display and Pepsi’s much Instagrammed Sip City. Whether the curved wood transformed into sleek counters, or the electrifying LED displays, Rock Steady brought Pepsi and Rocks Star Recovery to life for the ultimate in customer engagement.
Rock Steady Transforms Sin City Into Sip City
Down the road from the Rock Steady installation, Pepsi took over the Excaliber food court and launched the Pepsi “Sip City” activation. After meticulous planning, fans where engaging in an immersive, Pepsi nirvana experience that was all about fun and fandom.
Consumers could taste the touchdown while meandering through tunnels, arches, viewing wall displays all while scanning codes for Pepsi merch and give-aways.
Once the gates opened, fans were met with more than just a spectacle, they encountered a brand-centric vibe, told through every curve of metal and pixel of light. The spaces we created weren't just seen — they were felt, liked, shared,
TikTok’ed and created as much buzz as Usher’s halftime show.
Lets Kick Off A Discussion
As the final whistle blew, our brand activations stood as a testament to Rock Steady's commitment to creating moments that transcend the ordinary. And now, we want to do the same thing for your brand. Fortune 500 or start-up, we’ve done activations for them all.
Learn more here or just call us and let’s talk about your next activation over a Pepsi, or Rock Star Recovery.
