Do Retail Display Tables Boost Customer Interaction?
This is where the rubber meets the road. A customer has seen the window display, or maybe a promotion has brought them into your store. They enter these stores and see the product that speaks to them like a bright, shiny object laid out beautifully on thoughtfully designed retail display tables. This is where they can pick the garment or item up, touch it, feel it, and try it on - something online shopping can’t touch. This is a sensation experience. When customers envision a beautiful shopping experience, it is more than the product that is on their minds.
These displays offer a unique decorative focal point that catches the eye and even helps to define each shopping section.
Effective Visual Merchandising. The Role of Display Tables.
Of course, the primary purpose of a display table is to present specific products as irresistible, hero objects. Each display can spotlight the desirability of one product or an appealing combination of products to customers as they stroll by. Strategically placed, they can also be used to create well-placed and well-lit focal points that will guide customer flow. Each display is a landmark opportunity that serves as a waypoint.
As customers peruse the store, they have a chance to admire what’s on display. Not only do these displays boost product visibility, but they also provide easy access to desirable products, increasing the chance of purchases. Display tables, when done right, become low-hanging fruit for hungry customers by influencing consumer behavior.
Design Considerations You Need to Know
The design, layout, placement, and spacing of your retail display tables should align with the experience you hope to create inside your store. This means alignment with the store's branding, product theme, and the tastes of your target audience. The shapes and styles you create, and the overall ambiance given off by the displays will appeal to different people depending on how you arrange the products. These may seem like simple nuances but, they are very critical to a successful retail experience.
It's also important to incorporate creativity, aesthetics, and functionality into your design to capture the attention of your audience and maximize product exposure. While creativity will help to catch the eye of shoppers, aesthetics will delight them, while functionality will ensure that your display is also an easy grab-and-go station, whether your featured product is a casual item or a tempting luxury.
Customization and Versatility Options
Your tables need to be dressed for success. While it can be impressive what display designers can do with product boxes alone (ex: soda 12-pack castles), more sophisticated displays gain greater advantages from custom fabrication.
Carefully chosen and curated materials can help emphasize the product and brand and ensure that displayed products are more accessible than if they were merely stacked together or on top of each other. More importantly, custom-fabricated tables allow you to break the mold, get noticed, and give a customer the staying power at the table your retail venue or brand deserves.
The ability to customize features like color, finish, shelving, and even lighting can ensure that your displays don't look like every other product display in similar stores. You. Can. Stand. Out. And custom branding elements ensure that either the store, the product brand, or both are heavily featured as part of the display to inspire curiosity, trust, or both.
Even better, you can have modular display tables made that can easily be repurposed or rearranged to accommodate changing product lines, seasonal promotions, and creative new ideas for product arrangements using the display pieces in new and interesting ways.
Maximizing Impact with Retail Display Table Arrangements
Retail display tables make an indelible impact on customer behavior. Naturally, the way you design each display has the potential to maximize that input. Aesthetically pleasing displays that are easy on the eyes will draw more traffic while enticingly arranged displays will inspire more impulse shopping as well as staying power.
Determine whether a display is to stand out or to create ambiance. There’s something very aesthetically pleasing about simplicity, especially if the environment is very busy. Arrange displays to make it easy to grab a product on the way by or tempting to stop and admire the lovely arrangement.
Use product grouping for easy retrieval and to draw the eye to each section of the display. Height variation can be used to catch the eye of shoppers on their way past the display, helping products to stand out more than they ever could when arranged on a simple shelf. Using props and signage can enhance the visibility of displays and allow for more unique displays.
Don't forget the importance of regularly refreshing and updating the table arrangements. When your displays remain the same, repeat customers get bored. It’s good to mix it up. However, rotating displays and creative new ways to display products will draw interest from customers every time they visit the store. If you build a reputation for engaging displays, some customers will even increase their shopping frequency to see the new arrangements.
Turn Tables With Rock Steady
Stop by our shop and you’ll hear saws, drills, sanding, and welding along with the smell of fresh paint. Chances are it’s display tables for retail stores we are creating, and it is music to our ears. From design to delivery, Rock Steady is your partner when it comes to custom-fabricated retail displays.
We know this space well, so if you want to learn more call us. Better yet, stop by for a visit. We can sit around one of our custom tables and talk shop as well as your next project.
