Custom Retail Displays: Extend Customer Dwell Times and Boost Sales
Picture this, a shopper enters your store. They browse the racks, looking, touching, and perusing items from one rack to the next but, they leave empty-handed.
There are many ways to improve your browser-to-buyer conversion, from using a consistent marketing message across your store signage to grouping complementary products together. But did you know you can increase in-store dwell time, reduce shopper frustration, and provide an excellent shopping experience with custom retail displays?
Creating an Attractive Retail Store Space Matters
In today's digital age where online shopping is increasing in popularity, physical retail stores must do everything they can to not only stand out, but also attract and retain customers. Stores have a unique advantage, they can use as many senses as possible to influence customer purchasing habits through intuitive floor plans, good lighting, impactful signage, and much more.
One way to do this is by creating a visually appealing and engaging space, using custom retail displays that showcase products in unique and interesting ways. An area that encourages customers to stay longer can significantly impact sales for brick-and-motor stores.
Remember, not everyone wishes to spend as little time as possible in a store. In fact, many shoppers use "retail therapy" to distress, while others walk the floors of retail stores to be inspired and to experience new trends.
Custom retail displays are an effective way to extend visit duration and keep customers engaged by showcasing products in attractive ways. Retailers who invest in good retail design and displays while considering other factors impacting visitor behavior are more likely to see increased sales and customer loyalty.
Captivating Customers With Custom Retail Displays
The human brain innately processes visual data faster than any other medium, and one of the first interactions a customer has with your brand is through a retail display. One advantage physical stores have over e-commerce retailers is the ability for customers to try on products in real-time. Displays that showcase your products in action will increase engagement and conversions.
Custom merchandising displays can be a powerful tool in extending visit duration and boosting sales. They're specifically designed to showcase products in a visually appealing and attention-grabbing way, which helps draw customers in and keep them engaged.
Custom retail displays can take many forms, from simple shelves and tables to complex merchandising displays that incorporate lighting, graphics, unique shapes, and interactive elements. The key is to create aesthetically pleasing and functional displays that highlight the benefits of the product.
In addition to display design, several other factors can impact visitor behavior in a retail space, including mood lighting, in-store music, scent, and the store layout.
5 Things to Consider Before Designing That Display
When you're designing a custom retail display, there are a few things you should keep in mind to make it stand out and attract your target audience.
Product Placement: First things first, you want to make sure your products are displayed in a way that will make them stand out like a flamingo in a flock of pigeons. Think about how you want to showcase your products. Make sure they're placed in a way that highlights their unique features and benefits. You can use vivid colors, interesting materials, and eye-catching lighting to grab the attention of potential customers.
Target Audience: Consider who you're trying to reach with your display. What do they like? What are they into? Use this information to create a display that speaks to their interests and preferences.
Branding: Your retail display should reflect your brand's identity and values. Use your brand colors, logo, and messaging to create a cohesive and recognizable display that helps build brand awareness and loyalty.
Space: Make sure you're using the space you have wisely. You don't want your display to be too cluttered or crowded, so leave some room between products and use the space to your advantage.
Durability: Your display should be durable enough to withstand the wear and tear of daily use. Consider the materials you're using, and make sure they're high quality and able to hold up over time. And don't forget to make it easy to assemble and disassemble for transport and storage.
Incorporating various displays throughout your store will act as "speed bumps" where eye-catching displays encourage customers to stop and look around rather than rushing through the store and leaving without purchasing. If all this sounds too complex, the Rock Steady team can help.
Why Rock Steady?
As a custom retail display manufacturer, we have worked with many retailers to create displays that not only look great, but also help drive sales. Our displays are designed to be visually appealing and functional, showcasing products in a manner that encourages customers to interact with them and make a purchase. So, whether you're a small boutique store or a giant retailer like Nike, investing in custom merchandising displays can be a wise investment for your brand.
If you are looking for custom retail displays that boost shopper engagement, contact Rock Steady.
