Scope

The objective for Wilson's Valley Fair Grand Opening was to create an engaging retail space that showcased Wilson's long-standing commitment to sports excellence. The space was tailored to highlight specific sports categories to encourage active customer engagement.

Solution

Our team leveraged cutting-edge custom fabrication techniques to create unique, sport-specific zones throughout the store. This included custom retail displays for apparel and equipment, and specialized interactive zones where customers could test products in an engaging setting.

Results

The grand opening was a tremendous success, drawing foot traffic and enhancing customer interaction with the brand. The custom-designed features of the store were particularly well-received, providing a dynamic shopping experience that elevated the Wilson brand and set a new standard for sports retail environments.